Advertising

Google Ad Manager Instructions

To run a new ad campaign, you'll first need to create a new order. After creating the order, you'll need to create line items, add creatives, and approve the order before it can serve.

Ad Manager doesn't reserve inventory until the order is approved.

Add new orders

-  Sign in to Google Ad Manager.

-  Navigate to Delivery  

-  Click on Order.

-  Click New order.

-  Enter your order information in the appropriate fields.

General Settings: enter the ad title, name of the advertiser, and trafficker (salesperson).  If it’s a new advertiser, click on the “?” to add a new company.

Advanced Settings: (optional) enter advertiser contacts, PO number if you have one, secondary trafficker (if there is one). 

Scroll down to the bottom of the page and click on “add line item.” 

Line Item

• Skip “line item” template’.

• Enter the ad title in the ‘name’ field

• Line item type - I have used only “standard” and “house” options.  Note line item types that reserve inventory are Sponsorship and Standard (impressions based).

• Expected creatives – enter creative size (e.g. 728x90, 300x250). This must match the ad you will upload.

• Delivery settings – enter delivery start/end time, number of impressions. Enter pace at which you want the ad to deliver (I use mostly “evenly.”)

• Inventory targeting – this is the ad unit placement “check LSA.”

• Click on Save

Creatives

• After you click on “save,” you will be prompted to “add creative.”

• You will have 2 options: “upload new creative” or “use existing creative.”

• To upload a display image ad: select “image,” “upload file, choose the correct file size, then enter the click-through URL. 

Save and approve the ad.